Exclusive Trina Turk Trunk Show
Copper Penny will showcase the Trina Turk Spring/Summer ’14 Collection in an exclusive trunk show at the Towne Centre clothing boutique this week. The event runs Friday–Saturday, March 28–29, from 10 am–7 pm both days. 15% off and GIFT with purchase! Enjoy complimentary sips and sweets while you shop.
Copper Penny Expands to Greenville
Charleston-based Copper Penny, an upscale women’s boutique, is opening its first franchised location in Greenville at 1922 Augusta Road in the McDaniel Village shopping center.
Sisters-in-law Elizabeth Brehm and Heather Brehm are partners in the Greenville Copper Penny.
“I knew the name well and it has a tremendous following,” says Elizabeth Brehm. “When I heard that Copper Penny was franchising, I immediately contacted Bryan Vaigneur [Copper Penny vice president] to get more info. Heather and I talked about it and without hesitation we knew this was the perfect fit for us.”
The Copper Penny brand is owned and developed by the Vaigneur family of Charleston. The store debuted in Mount Pleasant in 1987. Copper Penny Shooz, a sister store showcasing women’s designer shoe labels, opened on King Street in Charleston in 2003.The new franchising system was released in 2013.
The Copper Penny features designer labels like Diane Von Furstenburg, Trina Turk, Milly, Shoshanna, Tibi, Sam Edelman, Michael Stars, Ella Moss, Jack Rogers, Splendid, Citizens of Humanity, Hudson, Virgins Saints & Angels, Tolani, Rowen and Whitley V. Designs.
Franchise owners gain access to proprietary management systems and vendors representing top-shelf clothing, shoes, jewelry and accessories.
“We teach you the Copper Penny way of doing things,” notes Vaigneur. “That’s what sets us apart from the competition.”
“Copper Penny has a huge fan base here in Greenville,” says Heather Brehm. “They can’t wait for our store to open. We had over 600 ‘likes’ the first day of launching our Facebook page.”